Where do the benchmark numbers come from?

The benchmarks aggregate public Etsy shop data collected over years of running Listadum, including reviews, active listings, shop age and ratings across hundreds of thousands of shops. Monthly sales are estimated using the common assumption that about 30% of buyers leave a review.

What counts as the "average" for my category?

We show the median, where half of shops are above and half below, plus the thresholds for the top 25% and top 10%. Etsy has a long tail, so the median is lower than many sellers expect.

How is my percentile calculated?

Each stat is compared with the 25th, 50th, 75th and 90th percentile thresholds for your category. A percentile of 80 means you are doing better than roughly 80% of shops on that metric.

Why are monthly sales so much lower than I expected?

Etsy has millions of active sellers and many small hobby shops. Also, the visible sales counter is lifetime, not monthly. Comparing yourself only with the top 1% can make a healthy shop feel behind.

My category is not in the list. What do I do?

Pick the closest umbrella category. Top-level benchmarks are similar enough to provide a useful comparison, and we update the category list as our dataset grows.

Is a 4.8 rating bad on Etsy?

It is below the platform median. The typical Etsy shop sits around 4.85 to 4.9 stars and Etsy uses reviews as a quality signal in search.

Are more listings always better?

No. The listing benchmark is a guide, not a target. What matters is sales per listing. Adding more without improving conversion can simply add renewal fees.

How can I move from average to top 25% or top 10%?

Top shops tend to have more listings, maintain ratings above 4.95, refresh strong performers and have enough history for reviews and rank to compound. Fix rating first, then conversion, then expand the catalog.

Is the benchmark tool really free?

Yes. It runs in your browser, requires no sign-up and does not store your stats. You can connect your shop to Listadum later for continuous tracking and personalized recommendations.

Free Etsy Shop Stats Benchmark

Enter your sales, reviews, listings, shop age and rating, and see how your Etsy shop compares to the average in your category. Get a percentile on every stat. No sign-up.

Join 12,305 Etsy Sellers on Listadum

Your shop

Your stats

Monthly sales

Roughly how many orders your shop fulfills in a typical month.

Total reviews (lifetime)

Number of reviews shown on your shop page.

Active listings

How many listings you currently have live in your shop.

Shop age (months)

How long your shop has been open, in months.

Average rating

The star rating shown on your shop page.

All fields optional. Leave one blank to skip that comparison.

Overall percentile-

Enter at least one stat above to see how you compare to other shops in Home & Living.

Monthly sales
Not entered
You
-
Category avg
22
Top 10%
280
Total reviews (lifetime)
Not entered
You
-
Category avg
220
Top 10%
5,000
Active listings
Not entered
You
-
Category avg
65
Top 10%
400
Shop age (months)
Not entered
You
-
Category avg
24 months
Top 10%
100 months
Average rating
Not entered
You
-
Category avg
4.88
Top 10%
4.97

Benchmarks reflect active shops in Home & Living. Monthly sales assume the Etsy standard 30% review rate.

Compare your monthly sales, reviews, listings, shop age and rating against the median in your category.

See your percentile rank on each stat, so you know whether you are top 10%, top 25% or below average.

Spot the one metric pulling your shop down and the one most worth doubling down on next.

Why benchmark your Etsy shop

Etsy makes it easy to feel either too proud or too discouraged. The top sellers in your feed pull in thousands of orders a month, while abandoned shops drag down the market. Neither tells you where you actually stand.

Benchmarking against the median in your category turns a vague feeling into a number. You can see whether you are ahead, behind or on pace with similar shops. A shop with 200 reviews is already ahead of most of its peers.

The point is to identify which dial to turn next. A low rating is often the highest leverage issue. If your listing count is fine but monthly sales are low, the bottleneck is conversion, not catalog size.

What the tool measures

Monthly sales. A rough estimate of how many orders your shop fulfills per month.
Total reviews. The lifetime review count shown on your shop page and a strong proxy for total sales.
Active listings. How many listings you currently have live.
Shop age. Months since you opened. Age compounds reviews, search rank and customer trust.
Average rating. The star rating shown on your shop page and a quality signal in Etsy search.

How the benchmark is calculated

For each category we hold the 25th, 50th, 75th and 90th percentile thresholds across thousands of Etsy shops. A score of 80 means you are doing better than roughly 80% of shops in your category on that metric.

Percentiles are independent across stats. The spread between them is the most useful output because it shows exactly where to spend your next hour.

How to use it

Pick the closest umbrella category to your shop.
Enter your monthly sales. A rough average over the last 3 months is fine.
Fill in your lifetime reviews, active listings, shop age and average rating. Leave any stat blank to skip it.
Read the per-metric percentiles and look for the stat sitting well below the others.
Use the overall percentile as a summary, then set a target tier for the next quarter.

What separates top 10% shops

Top shops keep their rating at 4.95 or higher, run more listings than the median, refresh top performers and are usually at least 18 months old, giving reviews and search rank time to compound.

These are not quick wins, but each is concrete. Pick the metric pulling your shop down and work on it this month instead of chasing every Etsy tip.

Frequently asked questions

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