Q: Where do I find the number of reviews and the shop age?

For a shop estimate : open the shop page on Etsy. The total review count is shown near the shop name (for example, "12,345 sales | 8,901 reviews"). The opening date is listed in the "About" section. For a single listing estimate : scroll to the reviews section of the listing page. The listing creation date is not always public, so use the shop opening date as a fallback or estimate based on the oldest review.

Question 1

How does the Etsy sales estimator work?

Accepted Answer

The estimator uses public review counts as a proxy for sales. Not every buyer leaves a review, so the tool divides the number of reviews by an assumed review rate to approximate total sales, then spreads that number across the months the shop or listing has been active.

The formula is simple: estimated total sales = reviews ÷ review rate, then monthly sales = total sales ÷ months active, and finally monthly revenue = monthly sales × average price.

Question 2

What is the Etsy review rate, and why does it matter?

Accepted Answer

The review rate is the share of buyers who leave a review after purchase. It is the single biggest assumption in any Etsy sales estimate. Industry sources commonly cite a range of 20% to 40% for handmade and vintage shops, with 30% being a frequently used middle estimate.

If you sell physical goods that ship to a customer, the rate is usually higher than for digital downloads, where review rates can sit closer to 10% to 20%. Adjust the review rate slider to match the type of product you are estimating.

Question 3

Where do I find the number of reviews and the shop age?

Accepted Answer

For a shop estimate: open the shop page on Etsy. The total review count is shown near the shop name (for example, "12,345 sales | 8,901 reviews"). The opening date is listed in the "About" section.

For a single listing estimate: scroll to the reviews section of the listing page. The listing creation date is not always public, so use the shop opening date as a fallback or estimate based on the oldest review.

Question 4

How accurate is this estimate?

Accepted Answer

It is a rough estimate, not an audit. Real sales can deviate from the estimate for many reasons: review rates differ by category and price point, shops run promotions that skew average prices, returning customers buy without reviewing again, and very old reviews may reflect listings that no longer exist.

Treat the result as a ballpark figure useful for competitive research, niche sizing, and benchmarking, not as an exact revenue number.

Question 5

Can I use this to estimate a competitor’s revenue?

Accepted Answer

Yes, that is one of the most common uses. Plug in a competitor shop’s public review count, opening date in months, and a rough average price (open a few listings to gauge it) and you will get a defensible estimate of their monthly revenue.

For a deeper analysis, our shop critique tool and Etsy leaderboard can help you study top performers in your niche.

Question 6

Does this account for Etsy fees, ads, or profit?

Accepted Answer

No. This tool estimates gross revenue, not profit. To see what a shop actually keeps after Etsy’s listing, transaction, and processing fees, use our Etsy fee calculator and apply it to the average price you used here.

Question 7

What is a realistic monthly revenue for an Etsy shop?

Accepted Answer

It varies wildly. A new shop with a handful of listings may make a few hundred dollars a month, while top sellers in popular niches can clear six figures monthly. The median active Etsy seller earns far less than the top performers, and most shops take 6–12 months of consistent effort before reaching meaningful sales.

The estimator is most useful for comparing shops in the same niche rather than for setting absolute expectations.

Question 8

Why use total reviews instead of "X sales" on the shop page?

Accepted Answer

Great question. If a shop displays its sales count publicly (some hide it), that number is far more accurate than a review-based estimate. Use the displayed sales count directly when available. The review-based estimator is most useful when sales are hidden or when you want to estimate a single listing rather than the entire shop.

How much does an Etsy shop actually make?

Tell us about the shop

Estimated revenue

Frequently asked questions

Looking for more?

Ready to dive in?

Start improving your shop today.

Product

Solutions

Free Tools

Other Resources

Legal

Company

Support

Compare