Are sellers allowed to ask buyers for a review on Etsy?

Yes. Etsy allows polite review requests, but you cannot offer an incentive or pressure the buyer.

When is the best time to send a review request?

Usually 3 to 7 days after delivery for physical items, or 1 to 3 days after purchase for digital downloads.

Should I use Etsy Messages or email?

Etsy Messages is safest because it stays on the platform. Email is fine when the address was collected legitimately.

How many follow-ups can I send?

One request is standard. If you send a second, wait at least two weeks. Three or more can feel like spam.

Can I offer a discount in exchange for a review?

No. Etsy prohibits incentivized reviews. A future-purchase coupon must never be tied to leaving a review.

What if the buyer leaves a negative review?

Reply calmly and professionally, then reach out privately to resolve the issue. Buyers can update their review after you help them.

Do these templates work for digital products?

Yes. Choose the Digital download tone, which focuses on the download experience rather than shipping.

Is this tool really free?

Yes. It is completely free and requires no sign-up. Generate, copy and reuse as many templates as you want.

Free Etsy Review Request Template Generator

Generate polite, Etsy-compliant follow-up messages to encourage buyers to leave a review. Pick a tone, add a few details, copy and send.

Buyer first name (optional)

Your shop name (optional)

Product they ordered (optional)

Tone

How to ask Etsy buyers for a review the right way

Reviews are the single biggest social proof signal on Etsy. They feed the search algorithm, reassure new buyers and help your listings qualify for Star Seller. Etsy is strict about how you ask for them.

A good request includes a genuine thank you, a specific mention of the order, a polite invitation for honest feedback and an open door for the buyer to contact you if something went wrong.

What to avoid in a review request

Do not offer discounts, coupons, freebies or another incentive in exchange for a review.
Do not ask for a specific star rating or a positive review. Ask for an honest review.
Do not send more than one or two reminders. One thoughtful message beats three pushy ones.
Do not send the same message to every buyer without personalizing the name or product.

When to send your review request

For physical products, wait until delivery and give the buyer 3 to 7 days to use the item. For digital downloads, wait 1 to 3 days after purchase. Too early feels pushy, while too late means the buyer has moved on.

Frequently asked questions

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