Alura has a free plan and three paid plans. As of November 12, 2026, Basic costs $11.99 a month, Growth $29.99 and Professional $69.99, and yearly billing takes 33% to 57% off. Only Professional connects a second Etsy shop. If you run hundreds of listings, though, the price is the easy part. What matters is what the plan does with all those listings, and Alura’s plans mostly sell you research and AI allowances.
Alura pricing: every plan, monthly and yearly
| Plan | Monthly | Year, billed monthly | Year, billed yearly |
|---|---|---|---|
| Free | $0 | $0 | $0 |
| Basic | $11.99 | $143.88 | $95.88 |
| Growth | $29.99 | $359.88 | $179.99 |
| Professional | $69.99 | $839.88 | $359.88 |
All prices are in US dollars.
Alura plan features and limits
Keyword and product searches go from 5 a day on Free to 50 on Basic, 500 on Growth and unlimited on Professional. Shop analyses go from 2 a day to 20, 200 and unlimited. AI credits go from a one-time 1,000 on Free to 2,000, 4,000 and 8,000 a month.
Growth adds the full research databases, CSV export, Pinterest pins (15 a day), 4 active A/B tests, three years of shop analytics, Etsy Ads optimization and email marketing. Professional makes research unlimited, raises pins to 40 a day and A/B tests to 20.
In a big shop, AI credits are the limit you hit first. Alura counts 1,000 credits as about 20 listing optimizations, and the same credits pay for new listings, AI images and Alura’s Assistant.
One pass over a 300-listing shop takes about two months of Professional credits, or almost four of Growth’s, unless you buy more.
Alura pricing for multiple shops
Alura’s pricing page gives no shop count for Professional and no price per extra shop. Your second shop costs you the whole top plan.
We charge per shop instead. Our Free plan connects several shops, with the listing manager, a completion score on every listing and Shop Critique. Growth is $30 a month per shop, or $240 a year billed yearly.
| Two shops for a year | Listadum Growth, 2 shops | Alura Professional |
|---|---|---|
| Billed monthly | $720 | $839.88 |
| Billed yearly | $480 | $359.88 |
Does Alura bulk edit Etsy listings?
Alura changes listings through AI. Listing Optimization rewrites one listing’s title, tags, description and photo alt text in one click, and publishes it to Etsy after you review it. The AI agent rewrites titles, tags and descriptions for your weakest listings, and publishes them when you approve. Automations run on a schedule: Alura’s own example rewrites up to 5 listings with no sales in 45 days every Monday. Alura’s list of 23 features has no bulk editor and no bulk listing creation.
In Listadum, the batch is the point. Bulk Edit changes titles, descriptions, tags, prices, photos, shipping profiles, production partners and more on the listings you select, one shop at a time. Bulk Create turns folders of images into new listings, and you can copy listings from one shop to another, 25 at a time. All three come with Growth and Max.
Alura team members and VA access
Alura’s team feature is part of Tasks, on every plan, Free included. You add members as Owner, Admin or Member, assign them to-dos and @mention each other, and owners and admins choose whether each member can view, edit or manage Tasks. The pricing page lists no seat price.
Listadum Teams, on Growth and Max, gives each VA their own Listadum login, so nobody shares your Etsy password. For each member you choose whether they can see financial data and whether they can publish listings. A member who can’t publish saves drafts for you to check.
Is Alura worth it for a shop with hundreds of listings?
Not if your week goes to changing listings in batches, keeping several shops in step and handing work to a VA. That’s the work we built Listadum Growth for.
Don’t just take our word for it. Connect your shops on our Free plan, see which listings score lowest, and move to Growth when you want to fix them in bulk. The feature-by-feature version is in our Alura vs Listadum comparison.
FAQ
How do I cancel Alura and get a refund?
Change your plan in your workspace’s Plans and Billing settings. Moving from a paid plan to Free cancels the subscription at the end of its billing period. For a refund, email [email protected] within 7 days of a payment, and Alura refunds that payment in full.