Top Etsy shops by sales and what makes them successful

Etsy is home to millions of sellers, but only a few reach the top. What sets these high-performing shops apart? We analyzed the best-selling Etsy shops in the US, UK, Canada, France, Germany, and Australia to see what they’re doing right. Here’s what we found.

USA: High-demand products that sell on repeat

• CaitlynMinimalist – 3,348,178 sales (Minimalist jewelry with mass appeal)

Top product: Personalized name necklaces
Why it works:

• Minimalist design with a personal touch: The simplicity of the design allows for easy personalization, making each piece unique to the buyer.
• Year-round gift appeal: These necklaces are suitable for various occasions, from birthdays to anniversaries, ensuring consistent demand.
• Customizable options: Offering variations in fonts, materials, and packaging caters to diverse customer preferences.

• Beadboat1 – 2,102,158 sales (Jewelry-making supplies with repeat customers)

Top product: Bulk jewelry-making supplies
Why it works:

• Targeting fellow creators: By supplying materials to other jewelry makers, they tap into a niche market with recurring needs.
• Bulk offerings: Selling items in bulk encourages larger orders and repeat business.
• Clear product listings: Detailed descriptions and images help customers make informed purchasing decisions.

• PlannerKate1 – 2,027,969 sales (Planner stickers with a dedicated audience)

Top product: Weekly planner sticker kits
Why it works:

• Organizational aid: These stickers help customers plan their weeks effectively, adding value to their daily routines.
• Recurring purchases: As planners are used regularly, customers return for new sticker sets.
• Community engagement: Encouraging customers to share their planner setups fosters a sense of community and brand loyalty.

These shops thrive because they sell products people buy repeatedly. Stickers, jewelry supplies, and everyday jewelry create a steady stream of returning customers. If your products are one-time purchases, consider adding something that keeps buyers coming back.

UK: Personalization sells

• SilverRainSilver – 1,594,484 sales (Timeless silver jewelry)

Top product: Timeless silver jewelry
Why it works:

• Quality craftsmanship: High-quality materials and attention to detail appeal to discerning customers.
• Personalized options: Offering engraving or customization adds sentimental value.
• Elegant presentation: Sophisticated packaging enhances the unboxing experience.

• Nicoledebruin – 986,609 sales (Storytelling through charms)

Top product: Storytelling through charms
Why it works:

• Narrative-driven products: Each charm tells a story, allowing customers to express their individuality.
• Collectibility: Customers are encouraged to build their own charm collections over time.
• Versatility: Charms can be used in various jewelry pieces, increasing their appeal.

• ArrowGiftCo – 891,966 sales (Personalized gifts for every occasion)

Top product: Personalized gifts for every occasion
Why it works:

• Wide range of products: From greeting cards to mugs, they offer gifts suitable for various events.
• Customization: Personalized messages and designs make each gift unique.
• Affordable pricing: Competitive prices make their products accessible to a broad audience.

Adding a personal touch makes items more valuable. These shops prove that customers love unique, customized products that feel made just for them.

Canada: The power of strong branding

• elevado – 917,051 Sales (Ear rings, jewelry)

Top product: Minimalist earrings
Why it works:

• Consistent aesthetic: A cohesive brand image across all products builds customer trust.
• Quality materials: Using hypoallergenic and durable materials appeals to quality-conscious buyers.
• Professional presentation: High-quality images and packaging enhance the perceived value.

• Shemisli – 716,918 sales (Nature-inspired handmade accessories)

Top product: Nature-inspired handmade accessories
Why it works:

• Unique designs: Drawing inspiration from nature results in distinctive pieces.
• Handmade appeal: Customers appreciate the craftsmanship involved in handmade items.
• Eco-friendly materials: Using sustainable resources attracts environmentally conscious consumers.

• Beatti – 505,983 sales (Minimalist jewelry with a signature aesthetic)

Top product: Minimalist jewelry with a signature aesthetic
Why it works:

• Signature style: A recognizable design language sets them apart from competitors.
• High-quality materials: Utilizing 14K gold and sterling silver ensures durability and luxury appeal.
• Targeted marketing: Focusing on a specific aesthetic attracts a dedicated customer base.

Customers trust shops with a clear and consistent brand. If your store looks polished and cohesive, shoppers are more likely to buy—and come back for more.

France: The digital product advantage

• Digitizingwithlove – 195,647 sales (Embroidery designs for instant download)

Top product: Embroidery designs for instant download
Why it works:

• Immediate access: Digital downloads provide instant gratification for customers.
• No inventory needed: Eliminates the need for physical storage and shipping logistics.
• Scalability: Digital products can be sold infinitely without additional production costs.

• Miraclemerceries – 144,918 sales (Handmade accessories)

Top product: Handmade accessories
Why it works:

• Artisanal quality: Handcrafted items appeal to customers seeking unique products.
• French craftsmanship: Leveraging the reputation of French artisans adds value.
• Limited editions: Creating small batches fosters exclusivity.

• Topcreaperles – 143,227 sales (DIY jewelry supplies)

Top product: DIY jewelry supplies
Why it works:

• Catering to hobbyists: Providing materials for DIY projects taps into a creative market.
• Variety of options: Offering a wide range of beads and findings meets diverse customer needs.
• Educational content: Including tutorials or project ideas can enhance customer engagement.

Selling digital products is a game-changer. Unlike physical goods, they require no inventory, no shipping, and no production time. If you’re only selling physical products, you may be missing a huge opportunity.

Germany: Handmade with high perceived value

• Wunderwunsch – 201,956 sales (Custom gifts and accessories)

Top product: Custom gifts and accessories

Why it works:

• Deep personalization = deep emotional impact: Wunderwunsch taps into the emotional core of gifting. From personalized keychains to engraved wooden signs, the shop offers keepsakes that carry emotional weight. Whether it’s a custom name, a heartfelt message, or a specific date, the level of customization makes every item feel one-of-a-kind.
• Giftability across occasions: Their catalog is packed with versatile gift items that work for birthdays, weddings, anniversaries, graduations, and more. This broad appeal helps drive consistent year-round sales, especially around peak gifting seasons.
• Craftsmanship meets sentiment: Even though the products are customizable, they don’t compromise on quality. Their photos reflect a polished, handmade aesthetic—clean, warm, and designed to evoke a sense of care and intentionality.
• Smart product mix: Wunderwunsch doesn’t just stop at one type of product. By offering a range of items—from keychains to jewelry boxes—they’ve increased their average order value through complementary gift add-ons. This bundling opportunity helps them cross-sell effectively.

Instead of just offering “personalized gifts,” they’ve built a shop that feels like a destination for people looking to give something truly memorable

• Villasorgenfrei – 255,717 sales (Vintage-style home decor)

Top product: Vintage-style home decor (e.g., rustic wall hooks, enamel signs, antique-style kitchenware)

Why it works:

• Nostalgia sells: Villasorgenfrei taps into the aesthetic nostalgia economy. Their vintage-inspired home decor evokes a sense of charm, coziness, and timelessness—something especially appealing in today’s hyper-modern, screen-saturated world.
• Home décor that tells a story: Every product feels like it came from a quaint countryside flea market. This storytelling element makes people feel like they’re not just buying objects—they’re curating a lifestyle.
• Highly giftable + collectible: Items like enamel signs or antique hooks are not just bought once. Shoppers return to add more pieces or gift them to others who share the same love for vintage charm.
• Styled to convert: Their product photography is warm, styled in rustic environments, and rich in detail—which increases perceived authenticity. Even if the items aren’t “authentic antiques,” they look and feel like it.

Their success shows that if you can connect your product to a mood, memory, or lifestyle, you don’t need to follow modern trends—you can create your own niche and dominate it.

• Madebynami – 205,916 sales (Boho-chic handmade jewelry)

Top product: Boho-chic handmade jewelry (especially beach anklets, minimalist bracelets, and charm accessories)

Why it works:

• Seasonal but evergreen: Boho accessories tend to spike in summer, but MadebyNami’s aesthetic—natural materials, adjustable cords, earthy colors—makes them wearable year-round. Their pieces are simple, versatile, and stackable, which keeps customers coming back for more.
• Affordable entry point with repeat potential: The pricing is low enough to encourage impulse buys, but the quality and aesthetic encourage repeat purchasing. It’s a masterclass in using low price as a foot-in-the-door strategy.
• Boho done right: Unlike many shops that throw around the word “boho,” MadebyNami sticks to a consistent color palette, vibe, and product format. That cohesion builds trust and makes the brand feel instantly recognizable.
• Beach culture = universal appeal: Whether you’re in Germany, California, or Bali—boho beach jewelry has global reach. Their brand leans into surf, sand, and sun imagery that resonates internationally.

MadebyNami proves that handmade doesn’t have to mean premium pricing. With the right vibe and consistency, even small, affordable items can scale into big numbers.

These shops prove that buyers are willing to pay more for unique, well-crafted products. Well-styled product photos, premium packaging, and a strong brand story can increase the perceived value of your items.

Australia: Tapping into trending markets

• LeRoseGifts – 237,948 Sales (wedding)

Top product: Lace bridal robes and bridesmaid robes
Why it works:

• Elegant and customizable: The robes feature intricate lace designs and can be personalized, making them ideal for bridal parties.
• Versatile offerings: Beyond robes, the shop offers a range of bridal accessories, allowing for coordinated sets.
• Strong brand identity: Consistent product photography and branding create a cohesive and appealing shop aesthetic.

• Bluebunnyprintables – 220,829 sales (Instant-download printables)

Top product: Instant-download printables for events
Why it works:

• Immediate access: Customers can download and print items instantly, catering to last-minute planners.
• Wide range of designs: The shop offers printables for various occasions, including weddings, birthdays, and baby showers.
• Cost-effective solutions: Digital products eliminate shipping costs, making them affordable for customers.

• Toystory Patterns AU – 205,269 sales (Sewing patterns for handmade lovers)

Top product: Sewing patterns for handmade toys
Why it works:

• Niche market appeal: Catering to crafters and DIY enthusiasts looking for unique toy patterns.
• Detailed instructions: Comprehensive guides make the patterns accessible to various skill levels.
• Community engagement: Encouraging customers to share their creations fosters a sense of community and brand loyalty.

These shops take advantage of growing trends—printables, DIY projects, and personalized gifts are all in high demand. Keeping an eye on trending products can help you create listings that attract buyers.

How to grow your Etsy shop like the best sellers

Top Etsy shops don’t just list products and hope for the best. They follow key strategies that keep their sales growing:

✅ Sell products that bring customers back (subscriptions, supplies, or digital downloads)

✅ Build a strong brand that stands out (cohesive photos, descriptions, and shop aesthetic)

✅ Use data to optimize listings (track what’s selling, improve SEO, and follow trends)

Want to see what’s selling right now? Use Listadum to track winning products, analyze market trends, and optimize your Etsy shop.

Find best-selling Etsy products today—visit Listadum now.