Erank vs Listadum
Published onWhen you are looking to optimize your Etsy shop for best SEO practices, people often compare different platforms like eRank, Listadum, Everbee, Sales Samurai, etc. In this article, we will compare the two major platforms that are often compared side by side. We will find the similarities and differences to help you decide on the right platform for your shop.
Evaluation criteria
- How good are both platforms in terms of bulk editing capabilities?
- Do they enable you to promote your listings easily?
- Do they have integrations with other e-commerce platforms?
- What are the similarities and differences between the two platforms?
| Feature | eRank | Listadum |
|---|---|---|
| Dashboard | Overview of shop stats like views, sales, and favorites. | Displays views, favorites, sales, revenue, and more, broken down by country (e.g., worldwide vs. USA sales). |
| Start here section | Not available. | Provides personalized recommendations to improve shop performance based on Etsy best practices. |
| Keyword explorer | Finds trending keywords across Etsy, Amazon, Google, and Pinterest. | Helps discover high-ranking keywords for Etsy SEO with competition analysis. |
| ROI calculator | Calculates return on investment for Etsy ads. | Available; helps estimate profitability of Etsy ad campaigns. |
| Profit calculator | Estimates profit margins based on cost and pricing. | Similar tool available for analyzing overall profitability. |
| Category tool | Suggests the best categories for listings. | No direct equivalent, but provides category insights within listing optimization. |
| Listing manager | Helps manage listings with keyword and category suggestions. | Provides advanced listing management, including templates, bulk editing, and real-time insights. |
| Shop explorer | Tracks competitor shops, their sales, and product performance on Etsy. | Similar functionality with filtering options for location, category, sales, and shop age. |
| SEO score | Assigns SEO scores to listings based on optimization factors. | Also assigns SEO scores, but with detailed issue breakdowns (e.g., missing tags, weak descriptions). |
| Tag cloud analysis | Displays most used tags in shop, but lacks color-coded demand insights. | Provides a demand vs. competition analysis using color-coded visual cues (green = low competition, red = high). |
| Shop critique | Provides insights based on Etsy’s best practices. | More in-depth critique covering shop logo, privacy policy, sales messages, and missing SEO elements. |
| Image analysis | Checks image quality and optimization. | Evaluates image quality, missing alt text, and number of images per listing. |
| Video analysis | Identifies listings missing videos. | Identifies and recommends adding videos for higher engagement. |
| Sales tracking | Tracks order trends and revenue over time. | Tracks orders, units sold, average order value, profit margin, break-even ratio, and TACoS. |
| Advertising insights | Provides keyword suggestions for Etsy Ads. | Tracks ad performance and provides suggestions for optimization. |
| Pinterest integration | Tracks trending keywords on Pinterest, Amazon, and Google. | Allows direct Pinterest integration, syncing Etsy listings as Pins for better reach. |
| Social promotion | No direct social sharing feature. | Enables automatic catalog syncing to other platforms for external traffic. |
| Returns & policies check | No direct feature. | Ensures shop has privacy policies, return policies, and required legal info. |
| Extension availability | Browser extension for quick Etsy data analysis. | Also has a browser extension for seamless shop and listing analysis. |
Profiles & bulk editing
How do both platforms handle bulk edits?
- eRank: Does not offer true bulk editing but provides SEO recommendations and keyword suggestions that must be applied manually to each listing.
- Listadum: Supports full bulk editing, allowing sellers to update multiple listings simultaneously for attributes like pricing, tags, and descriptions.
Use of Profiles
Profiles help sellers apply consistent information across multiple listings, such as pricing, variations, and attributes, without editing each one individually.
- eRank: Does not have profile-based bulk editing. Sellers must apply changes manually to each listing.
- Listadum: Supports variation profiles, allowing users to update categories, variations, pricing, SKUs, and quantity in one go. However, for other sections like descriptions or images, bulk editing is required.
Listing editing capabilities
| Feature | eRank | Listadum |
|---|---|---|
| Bulk Listing Edits | No bulk editing options. | Yes, allows bulk edits for multiple listings. |
| CSV Export for Listings | No CSV export support. | Yes, export listings as CSV for backup or migration. |
| Auto sync with Etsy | No, manual updates required. | Yes, syncs daily with Etsy for up-to-date data. |
| Alt Text Editing | No alt text editing features. | No way to bulk edit alt text, but can apply title as alt text with one click. |
Similarities & differences
Image editing capabilities
- eRank: Does not offer built-in image editing tools. Sellers must edit images externally before uploading to Etsy.
- Listadum: Includes an image scaler that detects if an image is below Etsy’s recommended 2000×2000 px and offers a one-click upscale without losing quality.
Etsy-specific insights
- eRank: Provides general SEO insights and keyword tracking but does not analyze listing performance in-depth. Sellers must manually research and apply suggestions.
- Listadum: Prioritizes in-depth listing analysis with detailed keyword, title, and description audits. It assigns a completion score based on Etsy’s best practices and suggests specific improvements.
Cross-platform capabilities
- eRank: Designed strictly for Etsy SEO but allows tracking of keywords across Amazon, Google, and Pinterest.
- Listadum: Focuses entirely on Etsy listings with no integrations for other marketplaces like Shopify (yet).
Scheduled updates
- eRank: Does not support scheduled changes for listings.
- Listadum: Currently does not offer scheduled updates either, but bulk editing can speed up manual updates.
Listing promotion
- eRank: No direct integration for promoting Etsy listings on external platforms.
- Listadum: Offers Pinterest integration, allowing sellers to create Pins for up to 5 listing images and track engagement metrics (views, clicks).
Market research tools
- eRank: Offers Shop Tracker, Tag Analyzer, and Keyword Explorer for SEO optimization.
- Listadum: Includes Shop Explorer (for tracking competitor shops), Keyword Explorer (for Etsy SEO insights), and demand vs. competition analysis for strategic listing optimization.
Pricing
- eRank: Offers a limited free plan, with premium plans starting at $5.99/month for basic SEO tools, scaling up to $29.99/month for advanced features.
- Listadum: Has a generous free tier, allowing sellers to connect their shop and analyze listing quality. Paid plans start at $15/month with full access to all features, regardless of shop size.
Conclusion
While both eRank and Listadum help Etsy sellers optimize their shops, they focus on different aspects. eRank offers broader keyword research and competitor tracking, pulling insights from multiple platforms like Amazon and Google. In contrast, Listadum prioritizes in-depth listing analysis, SEO insights, and profitability tracking tailored specifically for Etsy.
Sellers looking for cross-platform keyword research and competitor analysis may find eRank more suitable, whereas those who need detailed listing critiques, revenue insights, and real-time Etsy integration will benefit more from Listadum.