How to have a successful Etsy SEO

Published on

Look at this image
what would you type in the Etsy search bar to shop for a product like this?

I’m pretty sure hardly any of you thought something like:

“300 gsm paper postcards for bla bla bla”

and that’s the point.


You’re not selling a product. you’re solving a problem.

the key to Etsy seo isn’t technical specs.
it’s relevance.

your listing needs to sound like the words real buyers are actually typing.
make your title a solution, not a product brochure.


How to research like a human (not a robot)

before launching a product, always do your own research.

by research, I don’t mean spreadsheets and keyword tools —
I mean doing this:

type the first word that describes your product into the Etsy search bar.

let Etsy autofill the rest.

now you already have:

  • what buyers are actually searching for
  • a bunch of title variations that feel natural
  • instant keyword ideas that are human-first

Buyer language vs seller language

here’s a cheat sheet to switch your words:

❌ don’t use (seller language)✅ use instead (buyer language)
300gsm matte paperluxury art print for living room
laser-cut birch plywoodrustic nursery wall sign
hand-poured soy candlecozy candle gift for her
minimalist wall artneutral home decor for bedroom
recyclable packagingeco-friendly gift wrap set
made to orderpersonalized birthday gift for mom
abstract embroideryboho wall hanging for dorm
hand-drawn digital downloadprintable art for kitchen
sustainable materialseco gift for new apartment
customizable journalwellness journal for anxiety

Etsy ranks listings by relevance, not technical accuracy. The more relevant your title and tags are to real search terms,
the more views you’ll get.

and the more views → the higher your listing ranks.

Etsy isn’t grading you for correct terminology.Etsy’re not applying for a patent.

you’re showing up during someone’s shopping scroll.
so make it fun, clear, and human.


Want to skip the guesswork?

if you wanna outsource your Etsy keyword research:

use Listadum.

with listadum you can:

  • generate relevant tags and titles
  • explore how they’re trending in real time
  • all in one dashboard — no extra effort

sign up now for a free trial
and check out Listadum’s tag + title generator today.

Achieve your Etsy goals with Listadum

Explore how Listadum can help you and your shop succeed.

Improve your listings

We analyze your listings and help you optimize them based on the Etsy Seller Handbook and e-commerce best practices.

Manage your growing shop

We help you manage hundreds of listings with ease with powerful tools like bulk edit, the keyword explorer or listing templates.

Monitor your shop performance

We track your shop performance and give you insights to identify the listings you should double down on, and those that need attention.

Promote your listings outside of Etsy

We help you drive more traffic to your shop by publishing content outside of Etsy.

And more:

the shop critique tool generates reports about your store and recommendations on how to improve your listings

give access to your shop to your team

access multiple shops with a single login

Ready to dive in?

Start improving your shop today.

Connect your Etsy store to receive personalized recommendations to improve your shop and listings, get more views, and drive more sales.