What Keychain Designs Actually Sell on Etsy

By Neha Chandelier, co-founder of Listadum · Last updated August 13, 2026

Here is a bet I would make about your Etsy keychain search. Type in “keychain,” scroll for thirty seconds, and the same two things fill your screen: an engraved metal name tag, and a clear acrylic keychain with someone’s photo printed on it. A stamped bar. A pet’s face. Another stamped bar. It looks like the entire business is putting a name or a photo onto a small piece of metal or plastic.

It is not what buyers actually save. When I ranked 580 top keychain listings by whether real people click the little heart, the engraved name tags and the photo keychains landed near the bottom, and the designs that quietly ran away with it were the crafty little charms almost nobody floods the search with — a resin flower, a beaded initial, a hand-illustrated character, a tiny animal that reads as a keepsake, not a data field.

This is the fourteenth teardown in an ongoing series where Listadum ranks the biggest print-on-demand products on Etsy by favorite ratio — the one number that separates what genuinely sells from what just fills a search page. Keychains turned out to be a study in materials as much as designs: the two construction methods that dominate the shelf pull the worst, and the crafted charm look that takes up almost none of it pulls hardest.

I captured the top listings for the biggest keychain searches on Etsy, deduplicated them down to 580 unique designs, and ranked every one by that single number. Then I hand-coded all of them by theme, material, and photo style so I could see the pattern underneath.

This is the long version: the full ranking, the winning design types with a ready-to-use prompt to make each one, the two traps, the benchmark to grade your own charm, and the photo finding that runs opposite to what most sellers assume. Grab a coffee.

The one number that tells you if a design sells

A listing’s view count tells you almost nothing on its own — ads and age both inflate it. Favorites are the honest signal of wanting, but Etsy keeps both numbers off the search cards.

The free Listadum browser extension prints the view and favorite count right onto every card as you scroll a search, so you can read genuine demand at a glance instead of guessing from where a listing happens to sit in the grid. That overlay is the piece that makes this whole study possible — every number below started as two figures the extension surfaced on an Etsy card.

What the Listadum extension adds to a normal Etsy search — the views and favorites count on every card. Those two numbers are what this whole method runs on.

Divide one by the other and you get something useful:

Favorite ratio = favorites / views.

Inside Listadum we call this your favorite ratio, and it is the number I trust most when I judge a design. Of the people who saw this keychain, what share liked it enough to save it. That single ratio strips out the noise.

A brand-new charm from a tiny shop and a three-year-old listing from a shop with 20,000 sales can finally be compared fairly, because the favorite ratio cancels out ad spend, age, and shop size. It measures the design’s pulling power and nothing else — and pulling power is the part you actually control when you sit down to make a new one.

When I re-ranked all 580 listings by favorite ratio, the order scrambled hard. Charms Etsy had buried out-pulled name tags sitting in the top row. Etsy’s default sort tells you what Etsy is promoting. The favorite ratio tells you what buyers love. Those are not the same list.

One thing to know going in: keychains are a cheap, high-volume, ad-heavy market. The median favorite ratio here is 3.7%, and a genuine top-10% winner reaches 9.6%. Nearly seven in ten ranked listings (69%) run ads, and the median price is just $10.65 — the lowest of almost any product in this series.

Cheap to make, crowded to sell, and dominated by two construction methods most sellers default into. Which is exactly why picking the right design, instead of the obvious one, matters more here than almost anywhere.

Crafted charms win — and the two methods everyone floods both lose

Here is the headline finding, and for keychains it is about material as much as picture.

Group the three crafted-charm materials together — resin, beaded, and printed illustration — and they make up just 28% of the shelf but pull a 6.0% average favorite ratio and produce 47% of all the winners. That is nearly half the top of the market coming from barely a quarter of the listings.

Now the two methods that look like the whole category. Engraved metal tags are 26% of every listing I studied — the single most-crowded lane — and pull a 4.1% average, below the median, delivering far fewer winners than their footprint suggests.

Printed acrylic (the photo-and-name plastic) is another 22% of the shelf and pulls 4.2%. The two most-made kinds of keychain are two of the worst-pulling. Together they are nearly half the shelf and just over a third of the winners.

The plain-English version: a keychain is a tiny gift someone carries every day, and buyers reward the ones that feel made — a resin flower with real depth, a beaded charm with a chosen palette, a hand-drawn character — over the ones that feel processed, where a machine stamped a name or a printer dropped in a photo.

A resin charm pulls about 1.6 times what an engraved tag does. Say something with the object, and make it look crafted, not manufactured.

That is the big picture. Now let me show you the whole board, not just the top of it.

The full ranking: what floods the shelf, and what buyers actually save

No material is a simple win or lose. There are tiers, and the runners-up matter as much as the champions, because they are less crowded and still pull well. First, here is what the keychain shelf is actually made of — each block sized by its share of listings and colored by how hard it pulls. The overall median is 3.7%.

The strip makes the mismatch obvious: the biggest blocks — engraved metal (26%), printed acrylic (22%), leather (21%) — are the cool-colored, low-pulling ones, and the hottest colors sit in the thinnest slivers on the right. Three construction methods fill nearly 70% of the shelf and none of them clears the average.

Now the same materials ranked by how far they punch above their weight — each one’s share of the top-10% winners divided by its share of listings:

The top puller. Resin charm (6.4% average, 2.22x its weight) is the standout — high demand, tiny supply, the best combination on Etsy. A poured resin flower, a pressed-petal charm, a glittery keepsake reads as handmade and one-of-a-kind.

The strong runners-up. Beaded charm (6.0%, 1.38x) and printed illustration (5.3%, 1.40x) both over-deliver. Beaded work — a wooden-bead loop, a personalized bead charm, a car-mirror hanger — feels crafted and giftable. Printed illustration (an original drawing on acrylic, not a photo) is the print-on-demand lane that actually wins: it is the same acrylic material as the photo keychains, but the design is art, not a snapshot.

The mid-pack. Leather and vegan leather (4.8%, 0.89x) is enormous — a fifth of the shelf — and respectable, but so heavily supplied that a new listing has to fight to be seen. Acrylic photo/print sits right at the median line (4.2%, 1.01x): it wins exactly its share, no more.

The weak floor. Engraved metal tags (4.1%, 0.46x) — the single most-crowded lane, pulling below average and delivering less than half the winners its size would predict. It is both low-pulling and the most saturated method on the board, which is the worst possible combination. More on that trap below.

Two things jump out. First, the gap between the top puller and the engraved floor is more than 1.5x on average — and at the material level the winner index runs from 2.22x down to 0.46x, a nearly fivefold spread in how efficiently a material converts. Second, the winners are not exotic. They are little crafted charms from lanes almost nobody is crowding into.

By subject, the same story rhymes. Sort the designs by what they depict and the top of the board is floral charms (8.0% average, 3.1x their weight), cute characters (7.3%, 2.5x), and animals (6.9%, 2.2x).

The bottom is custom names (32.8% of the shelf, just 4.0%) and photo keychains (14.5% of the shelf, 4.2%). Whether you slice by material or by subject, the crowded personalization lanes lose and the crafted, illustrated ones win.

The winning design types (with a prompt to make each)

This is the part I wish someone had handed me three years ago. For each winning type: what the data says, why it works, and a Gemini prompt you can use to generate your own original version — written to output the printable artwork itself, ready to drop onto a print-on-demand acrylic keychain.

Two rules before you generate anything, because they decide whether your shop survives. Keep it original, since Etsy requires print-on-demand art to be your own. And never prompt for a real brand, character, logo, or copyrighted image. Every prompt below is written to stay clear of that. Swap the CAPS placeholder for your niche so the output is yours, not a generic AI print a hundred other sellers can also make.

One honest note first: the two hottest materials, resin and beaded, are handmade craft, not print-on-demand. If you print designs, your path to the same “crafted charm” feeling is the illustrated acrylic keychain — the same plastic the photo sellers use, but carrying original art instead of a snapshot.

Every prompt below is built for exactly that: a bold, thumbnail-readable illustration on a transparent background, sized to be die-cut into a charm.

1. Floral & botanical charm (the top subject at 8.0%)

The highest-pulling subject in the whole study, and still a thin slice of the shelf. Buyers reward a floral that feels hand-made — loose brushwork, a considered palette, a little imperfection — over a stiff clip-art bouquet. It suits almost anyone, which is why it saves so well and gifts so easily.

A die-cut acrylic keychain design: a single loose, hand-painted FLOWER OF YOUR CHOICE (a soft peony, a wild poppy, a pressed daisy) in a muted, sophisticated palette of sage, blush and cream, with visible brushwork and a clean die-cut outline. Bold enough to read at two inches, fine-art feel, high resolution, isolated on a transparent background. No keyring, no product, no mockup, no text, no hand. Just the printable charm artwork.

2. Cute character / kawaii charm (7.3%, punches 2.5x its weight)

The biggest over-performer among the low-supply subjects: a charming original character produces far more winners than its footprint. A round-cheeked mascot, a smiling food item, a tiny original creature with personality in the eyes. It reads as collectible and fun, and it is cheap and fast to make well.

A die-cut acrylic keychain design: an original kawaii-style character — AN IDEA OF YOUR CHOICE (a chubby cat loaf, a smiling matcha cup, a shy little ghost) — drawn with soft rounded shapes, gentle personality, a limited pastel palette and a clean bold outline for die-cutting. Cute, collectible, high-resolution, isolated on a transparent background. No keyring, no product, no mockup, no real brand or character, no text. Just the printable charm artwork.

3. Animal charm (6.9%, broad and giftable, 2.2x its weight)

The most dependable subject with the widest buyer base — pet lovers, kids, gift shoppers, and hobby niches all pull from it. A single characterful creature illustrated with warmth, not a stock wildlife photo. Whimsy wins here, and a specific breed or animal lets you own a micro-niche.

A die-cut acrylic keychain design: a single ANIMAL OF YOUR CHOICE (a fluffy corgi, a curious fox, a chubby highland cow) drawn in a charming folk-art or soft-watercolor style with a limited earthy palette, gentle personality in the eyes, and a clean bold die-cut outline. Fine-art keepsake feel, high resolution, isolated on a transparent background. No keyring, no product, no mockup, no text. Just the printable charm artwork.

4. Decorative initial / monogram (6.2%, the smart name pivot, 1.5x its weight)

If you want to sell personalization without drowning in the engraved-name-tag ocean, this is the move. A decorated initial — a single letter wrapped in flowers, or set in an elegant illustrated frame — pulls 6.2%, half again its weight, and lets you offer all 26 letters as one design. It is the personalized keychain that still reads as art.

A die-cut acrylic keychain design: a single decorative capital letter “X” (replace with any letter) illustrated as ornate art — the letter wrapped in delicate FLOWERS OR LEAVES OF YOUR CHOICE in a soft muted palette, elegant and balanced, with a clean bold die-cut outline. High resolution, isolated on a transparent background. No keyring, no product, no mockup, no text other than the single letter. Just the printable charm artwork.

5. The made-look “faux-charm” print (the bonus lane at 5.3%)

Not the top puller, but worth flagging because it is how a print-on-demand seller borrows the resin winners’ magic. Design your acrylic print to look crafted — faux glitter, a layered “poured” effect, a subtle shadow that reads as dimension — and a flat printed keychain starts pulling like a handmade one. Printed illustration already runs 1.40x its weight; this is why.

A die-cut acrylic keychain design that mimics a handmade resin charm: an ILLUSTRATION OF YOUR CHOICE (a pressed-flower bouquet, a celestial moon-and-stars, a tiny landscape) rendered with a faux-glitter fill, a soft layered “poured resin” glow, and a subtle drop shadow so it reads as dimensional, with a clean bold die-cut outline. High resolution, isolated on a transparent background. No keyring, no product, no mockup, no text. Just the printable charm artwork.

After you generate any of these, shrink it to about 150 pixels wide and see if it still reads as something. A keychain lives or dies at thumbnail size in the search grid — and it is a tiny object to begin with. If it turns to mush, simplify: bolder shapes, higher contrast, fewer tiny details. That thumbnail test is the difference between a charm that pulls and one buyers scroll past.

💡 Pro tip — fake the craft. The two hottest materials, resin and beaded, are handmade — but a printed acrylic charm can borrow their pull. Add a faux-glitter fill, a soft “poured resin” glow, and a subtle drop shadow so the flat print reads as dimensional. That is why printed illustration already runs 1.40x its weight while raw photo prints sit at the median.

The two traps that look busy but rarely sell

Two kinds of keychain flood these searches. Because there are so many of them, they look like proof of demand. The favorite ratio says otherwise.

Engraved metal name tags. These are the single most-crowded construction on the board — 26% of every listing by material, and the “custom name” subject alone is a third of the shelf — yet they pull a 4.1% average, below the median, delivering less than half the winners their size predicts. The problem is baked in: when the product is a name stamped into a bar, you are not competing on creativity, you are competing on turnaround time, review count, and ad spend. That is a fight a new shop rarely wins — and on keychains, where 69% of listings run ads and the median price is under eleven dollars, it is a race to the bottom on both margin and attention. This is the “send us a name” red ocean.

Photo keychains. The printed-acrylic photo lane is another 22% of the shelf and pulls right at the median, no better. A pet’s face, a couple’s photo, a baby on clear plastic — they blur together because every one looks the same, and the buyer is really shopping for the person in the photo, not your design. Enormous supply, generic execution, dead-average pull. Enter this lane only with a genuinely distinct style — a die-cut around the subject, a hand-illustrated portrait instead of a raw photo — and even then, expect a grind.

None of this means these designs are worthless. They are crowded and undifferentiated. Supply is enormous and it is hard to stand out, so the next new listing gets ignored. Spend most of your energy in the under-supplied, high-pull charm lanes instead.

💡 Pro tip — decorate the letter, don’t stamp the name. If you want to sell personalization without drowning in the engraved-name-tag ocean, make a decorative initial instead — a single letter wrapped in flowers pulls 6.2%, half again its weight, and one design covers all 26 letters. It is the personalized keychain that still reads as art, not a data field.

Want to see how crowded a design angle is before you commit to it? That is what the free Keyword Explorer shows you: demand against competition for any phrase, so you can aim at a pocket that is not already a red ocean.

Your yardstick: is your design a winner?

Numbers are only useful if you can hold your own work up against them. So here is the scale for a keychain that already ranks on Etsy.

• Under 2.4%: the bottom quarter. People are seeing it and scrolling past. Rethink the design.
• Around 3.7%: dead average. Fine, not a winner.
• 6 to 9%: top third. A strong design.
• 9.6% and up: the top 10%. A genuine winner.

If you sell on Etsy, you can run this check on your own listings tonight. Open a listing’s stats, divide favorites by views, and see where it lands. A keychain sitting under 3.7% is telling you something, and it is usually the design, not the traffic.

💡 Pro tip — grade a charm tonight. Open any live keychain in your shop, divide its favorites by its views, and drop the number on the scale above. Under 2.4% and buyers are scrolling straight past it; over 9.6% and you have a genuine winner worth making more of. On a market this cheap and crowded, that one number tells you where to spend your next design hour.

Two rules a design has to survive first

Before a design can sell, it has to stay up. Two Etsy rules quietly end more print-on-demand shops than any trend miss.

It has to be your own. Etsy’s Creativity Standards require that items made with production tools — which is all print-on-demand — are based on your own original design. Buying a trending charm file or a stock illustration pack and printing it unchanged fails that test, and it is a common reason listings get deactivated. Our guide to Etsy’s rules for print-on-demand sellers walks through what “original” actually means in practice.

It cannot borrow someone else’s work. Printing a hot cartoon character, a sports logo, or a lifted illustration onto an acrylic charm is the fastest route to a takedown and a shop at risk. This one bites keychain sellers especially, because fan-art charms are everywhere and it is so easy to feed a copyrighted character into an AI tool. The safe move is your own take on a theme, not someone else’s asset. If copycats are a worry the other direction too, there is a hidden setting that helps protect your shop from copycats.

Neither rule blocks you from selling a hand-illustrated floral charm or an original little character. Plenty of shops do. They block you from selling the exact one someone else already made. Original beats borrowed, and it is also the only version that lasts.

The photo finding: show the charm, not the room

Now the part that runs opposite to what most sellers assume.

For bigger products like wall art, a styled in-room lifestyle photo wins. Sellers carry that instinct to keychains and shoot elaborate scenes — the keychain dangling from a bag, clipped to a car mirror, held up in a coffee shop. I checked across the whole set, and for keychains the instinct is wrong.

The signal is clear and it is about the object. A clean, styled flat-lay — the charm shot sharp and close on a simple surface, so the buyer can actually see the design — pulls a 5.1% average, the best of any style.

Held-in-hand (4.7%) and a plain on-white shot (4.7%) trail it, a lifestyle in-use scene pulls 4.6%, and a busy colorway-set grid pulls worst at 4.4%. Because a keychain is tiny, the room scene shrinks the one thing the buyer is judging — the charm — down to a speck. Show the design big and crisp instead.

💡 Pro tip — fill the frame with the charm. For most products a styled in-room scene wins, but a keychain is too small to survive it. Let the charm take up most of your main image, shot sharp on a simple surface, and save the dangling-from-a-bag lifestyle shot for a later slot. The flat-lay pulled 5.1% here; the busy colorway grid pulled worst at 4.4%.

So the guidance is: lead with a clean, close flat-lay of the charm itself, and save the lifestyle shot for later slots. A few things that still move keychain listings:

• Do not ship the default Printify or Printful stock mockup. Everyone uses them, so your listing blends into a wall of identical clear rectangles. A realistic close-up on a styled surface or a bulk-mockup tool is worth the small effort. Here is what we learned about better listing images with mockups.
• Show scale. A keychain’s biggest question is “how big is it?” Use most of your ten slots: a sharp flat-lay hero for the thumbnail, then a held-in-hand shot for scale, the size in inches, the back of the charm, and a “what you get” graphic. The full sequence is in our guide to listing image types that drive sales.
• Match the real product. If the charm is single-sided, do not imply it is double-sided. Etsy requires the thumbnail to represent what ships, and mismatches drive returns and unhappy reviews.
• Add a simple video. A ten-second spin showing both sides and the clasp gets impression priority without any on-camera work — and it answers the size question fast.
• Disclose it. When an image is a mockup or AI-assisted, say so, both for Etsy’s standards and for buyer trust. Here is how and why to disclose mockups and AI images.

Free download: the Etsy SEO Checklist

A winning charm still has to be found. This one-page checklist walks the titles, tags, and attributes that get keychains ranking, so the design you just made actually gets seen.

Grab the free Etsy SEO Checklist →

New shops break in — with a genuinely good charm

If all of this feels like the top of Etsy is locked up by big shops with ad budgets, the data says: harder than some categories, but not closed.

I flagged a listing as “rising” when it was new, pulling a high favorite ratio, from a small or mid-size shop. Those rising listings were about 5% of the whole top set.

The rising listings averaged an 11.8% favorite ratio, about three times the overall median and well past the winner line. 90% came from shops with fewer than 1,000 reviews. And about 58% run ads — a reminder that on keychains, a great design plus a small ad budget is often how a new shop actually gets its first views.

And the rising designs win with the exact playbook above: a resin flower, a beaded initial, a hand-illustrated character, a whimsical animal charm. Not another engraved name bar, not another photo on plastic. A fresh, specific, well-made little charm from a small shop is breaking into these searches every week. That could be your shop. The design is the lever, and it is a lever you fully control.

Every keychain niche plays differently

“Keychain” is not one market. Each search term pulls a different buyer and a different mix of designs, and the personalization terms behave very differently from the broad craft searches. I pulled the full ranked results for the two most personalization-heavy searches — the crowded lanes most new sellers start with — and here is how they compare, ranked by median favorite ratio.

Both of these terms sit at or below the 3.7% overall median, and both are dominated by exactly the materials and subjects that pull worst across the whole study — engraved metal name tags and printed-acrylic photo keychains.

The lesson is the same at the term level as at the material level: the searches where a name or a photo is the product are the hardest, most ad-heavy, lowest-pulling lanes on the board. The open, higher-converting demand lives in the craft terms — resin keychain, beaded keychain, charm keychain, illustrated acrylic keychain — not the “personalize it” ones.

If you are starting out, aim your listings and your SEO at the charm lanes, not the name-and-photo ones.

Where to start this week

If you came in thinking engraved name tags and photo keychains were the keychain business, I hope this traded that assumption for a map. You do not need to guess what is hot. You need to make a genuine little charm with a point of view, present it sharp and close, then check whether people actually save it.

Here is the whole post as five steps:

• Pick an open lane: a resin or beaded charm, or — if you print — an illustrated acrylic floral, character, animal, or decorated-initial charm. Skip the engraved-name and photo red oceans that dominate the shelf.
• Make it look crafted and chosen, not stamped or dropped-in. A point of view beats a name field.
• Run the thumbnail test: if it does not read at 150 pixels wide, simplify. Keychains are tiny; the design has to survive it.
• Shoot a clean, close flat-lay of the charm for your main image, then show scale and size. Do not ship the bare stock mockup, and skip the busy lifestyle scene for the thumbnail.
• List it, then read its favorite ratio. Under 3.7% and buyers are scrolling past. Above 9.6% and you have a winner.

Most sellers never get to that last step. They make a design, cross their fingers, and move on. But that number is the whole game. Make something, check its favorite ratio a couple of weeks later, keep the ones that pull, and let the rest go. Do that enough times and the guessing quietly stops. One day you might even be the shop someone else is pulling apart in a post like this one.

Keep reading on Listadum. New to print-on-demand? Start with selling on Etsy without inventory. Ready to run the print-on-demand niche properly? See our guide to Etsy’s rules for print-on-demand sellers.

The rest of the series

This is one spoke in Listadum’s print-on-demand teardown — every big POD product on Etsy, ranked by favorite ratio, so you can see what sells and what is not worth your time.

• The pillar: The Complete Guide to Niche Etsy Strategies — how to pick a niche and a product worth your time.
• The apparel siblings, already live: What T-Shirt Designs Actually Sell on Etsy and What Sweatshirt Designs Actually Sell on Etsy.
• More product teardowns in the series: wall art, tote bags, mugs, tumblers, and phone cases.

Frequently asked questions

What kind of keychain sells best on Etsy?
Crafted charms, not personalization. In my study of 580 top listings, the three crafted-charm materials — resin (6.4% average favorite ratio), beaded (6.0%), and printed illustration (5.3%) — were only 28% of the shelf but produced 47% of the winners. Engraved metal name tags (4.1%) and printed-acrylic photo keychains (4.2%) pulled the least despite being the two most-listed methods.

Why don’t engraved name tags and photo keychains sell as well on Etsy?
Because they are crowded and undifferentiated. Engraved metal is 26% of the shelf and printed acrylic another 22%, so buyers have endless near-identical options and shop on price, turnaround, and ad spend rather than your design. When a name or a photo is the product, a new shop has almost no way to stand out.

What is a good favorite ratio for a keychain listing?
The median top-ranked keychain sits at a 3.7% favorite ratio (favorites divided by views). The bottom quarter is under 2.4%, and a genuine top-10% winner reaches 9.6% or higher. Check your own listing by dividing its favorites by its views.

How should I photograph a keychain for Etsy?
Lead with a clean, close flat-lay of the charm itself. That style pulled a 5.1% average favorite ratio in the study, versus 4.6% for a lifestyle in-use scene and 4.4% for a busy colorway grid. Because a keychain is small, a room scene shrinks the design too much; then show scale in a held-in-hand shot and give the size in inches to cut returns.

Are print-on-demand keychains still worth selling on Etsy in 2026?
Yes, but it is a cheap, crowded, ad-heavy market: the median price is about $10.65 and 69% of ranked listings run ads. The design is the differentiator. An original illustrated acrylic charm in an under-supplied lane — floral, character, animal, decorated initial — is what separates a winner from the pile of name tags and photo keychains.

Can I use AI to make keychain designs to sell on Etsy?
You can, but the design must be your own original work, and you must not feed in a copyrighted character, logo, or someone else’s illustration. Etsy’s Creativity Standards require print-on-demand art to be based on your own design, and many sellers disclose AI assistance for buyer trust. Use AI to generate an original charm style you direct, not to copy an existing character.

Which keychain search terms should a new seller target?
Aim at the craft terms, not the personalization ones. The two personalization-heavy searches I studied — personalized keychain and custom keychain — both pulled at or below the 3.7% median and were 71 to 72% ads. The open demand lives in charm searches like resin keychain, beaded keychain, and illustrated acrylic keychain.

Stop guessing which of your designs is pulling and which is dead weight.

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About the author

Neha Chandelier, Co-founder of Listadum, selling on Etsy since 2020. She writes about Etsy tips and tricks, how to sell on Etsy, and growing a handmade shop.

Last updated August 13, 2026.

Sources: Listadum Keyword Explorer (demand data, pulled July 2026); Listadum study of 580 top-ranked Etsy keychain listings ranked by favorite ratio; Etsy Creativity Standards.

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