Understanding the Engagement Score

In Listadum, the engagement score is a reflection of how buyers engage with your listings on Etsy.

It shows how your listings ranks compared to other listings using the same category or the same tags.

Scoring

The engagement score ranges from 0 to 100. It combines individual scores based on your listing’s category and each of your tags.

If your listing uses all 13 tags, it will receive:

• One score for its category
• One score for each of the 13 tags

Each score reflects how your listing performs in comparison to others within the same category or tag. We calculate two key metrics:

• Views: Compared against the average views of other listings in the same category or using the same tag
• Favorites: Compared against the average favorites of other listings in the same category or using the same tag

Each tag (and category) gets its own score, shown as a percentile. This tells you how your listing compares to others using the same tag.

For example, if your listing has a “birth flower” tag and scores 92%, it means it performs better than 92% of all other listings using that tag — based on views and favorites.

The higher the percentage, the stronger your listing is within that tag or category.

What can I do to improve my engagement score?

Although there is nothing you can do to directly improve the score besides making your product more attractive based on your listing and tags, here are a few things to explore:

• better photos: assuming your listing shows up on the first page for your keywords (either organically or with ads), good photos is the biggest factor that determines if people are going to click (and generate a view) and potentially favorites
• better titles: the first 22 characters of your titles are very important as this is what people see, there need to be no ambiguity as what you product is so that buyers don’t ignore the listing to click on a competiting one
• better SEO: here tags matter for the engagement score, if your tags are not a good representation of your product (eg: too vague), or if your listings aren’t competing well enough on a saturated tag, you won’t be on the first page, and you won’t get the views/favorites, therefore not rank well for that tag in term of engagement compared to competing listings
• ads: for listings that have a good conversion rate, this is a great way to bring views to a product that would otherwise be buried in the mass, once the product gets more engagement, it will naturally flow toward the first page of search results, reducing the need for ads

Overall, the engagement score is a lagging indicator to show if your efforts are paying.

Frequently Asked Questions

What is considered a good engagement score?

Based on data across all stores using Listadum, listings with scores above 80/100 typically indicate strong buyer interest and potential demand.

Should I change my tags until I find a good engagement score?

No, your tags should always reflect what your product is actually about. Don’t try to “chase” a high engagement score. It’s a result of your listing’s performance, not something you can trick. Focus on using accurate, relevant tags that real buyers might search for.