How to find new products for your Etsy shop?

You’ve finally hit a major milestone, 1,000 to 2,000 sales. But now comes the next challenge: What’s next? What new products should you introduce? Where do you find inspiration that’s both unique, aligned with your skillset, and current Etsy trends?

Here’s how you can strategically expand your product line:

Look at your best-sellers

Identify patterns in your top-performing products. Have certain items suddenly started getting more visibility on Etsy? If so, why? Did Etsy begin promoting similar products from other shops in your niche?

Ask yourself: What do customers love most? Is it a specific design, theme, or material? Some buyers leave feedback on their own, while others may need a gentle prompt. Pay attention to how often customers leave unsolicited reviews, that’s a strong indicator of your core audience. Encourage repeat purchases by offering discounts or promo codes, and track their preferences when testing new listings or running A/B tests.

You can analyze key shop metrics to understand what’s resonating with buyers, such as the favorite ratio. A high favorite ratio indicates strong interest, but for deeper insights, check the conversion rate of those highly favorited products.

If they’re converting well, you’re on the right track, you already have a data-backed idea to expand on. If they’re not converting, consider adjusting the pricing or bundling them with other products to improve their chances of making a sale.

Build on these strengths. If a particular product consistently sells well, expand your offerings with variations – different colors, sizes, or styles, to maximize its potential.

Create bundles and sets based on data

Several times there are listings that struggle with views but have a high conversion ratio if a buyer manages to find it. Look at your listings metrics to find the hidden gems. In the example below, the conversion rate column shows you the Sales/Views ratio. Another great metric to look at is “the favorite ratio”. Anything green in these columns indicates high-potential listings that can benefit from bundling or ads.

Based on this data, create sets of your product that can drive more views to your shop.

Explore complementary products

Think about what naturally complements your existing products. For example, if you sell wedding invitations, consider adding matching thank-you cards or table décor. This not only keeps your shop cohesive but also increases the average order value (AOV).

Adding a thoughtful touch, like a small freebie or a heartfelt message for the newlyweds, helps create an emotional connection with your shop. Wedding customers can be extremely detail-oriented, while others might find the process overwhelming. Instead of dismissing picky feedback, use it to your advantage. Analyze recurring critiques and turn them into opportunities by developing new products that cater to those specific preferences.

Leverage customer feedback

Read through your reviews and messages, are buyers asking for product variations or related items? Check what customers are favoriting but not purchasing, this could indicate demand for a better price, design, or bundle offer. Offer customization options based on feedback.

Stay on top of Etsy trends

Use Etsy’s Trending Searches and tools like Pinterest Trends to spot seasonal or emerging trends. Identify recurring trends from past years (e.g., holiday-specific items that see a sales boost annually). Don’t just follow trends, adapt them to your niche to stand out.

Test & validate new Products before a full launch

Start with a limited release of new product ideas. Run an A/B test, list two similar variations of a product to see which one performs better. Track metrics like favorites, conversion rates, and repeat customers.

Track your competition

Your competition can have a huge impact on your existing sales. Naturally, as a product gets popular more shops start selling variations of it. It’s better to be informed of your competition and their product offerings to stay ahead of them. You can create a list of shops that are your close competitors or shops that inspire you. One easy way to do this is using the Listadum Shop Explorer. Identify top-performing products from similar shops—what’s selling well, and how can you create something better? Study pricing strategies, listing quality, and customer engagement.

Final thoughts

Expanding your product line strategically is the key to long-term success on Etsy. By analyzing your best-sellers, leveraging customer feedback, and staying on top of emerging trends, you can introduce new products with confidence. Pay close attention to shop metrics like conversion rates and favorite ratios, as they offer valuable insights into what’s working.

Additionally, bundling products, offering variations, and exploring complementary items can increase your shop’s visibility and boost sales. Remember, success on Etsy isn’t just about following trends—it’s about adapting them to fit your niche and audience.

Lastly, keeping an eye on the competition ensures you stay ahead in a constantly evolving marketplace. Whether through A/B testing, customer engagement, or tools like Listadum’s Shop Explorer, staying informed will help you make data-driven decisions that lead to sustainable growth.

Want to track competitor trends, analyze shop metrics, and uncover high-potential products? Try Listadum and take your Etsy strategy to the next level!