If you’re an Etsy seller, you know the struggle of managing listings, tracking analytics, and finding the right keywords to boost your visibility. It becomes a hassle and you must be facing issues like:
- Are you spending too much money on keyword research?
- Do you want to bulk edit your listings without hassle?
- Do you want to market your products from one place?
- Are you looking to go beyond just email marketing?
- Or do you just want to optimize your listings with minimal effort?
If you answered ‘yes’ to any of these questions, you’re in the right place. In this article, we’re comparing two powerful tools that can literally transform how you manage and grow your Etsy shop: Everbee and Listadum.
Evaluation Criteria
To help you understand both the tools, we’ll be evaluating them based on these criteria:
- Analytics and insights
- Keyword research
- Listing optimization and editing
- Chrome extension features
- In-built marketing options
- Pricing and plans
And no, we won’t keep you waiting. Here is the detailed analysis!
Analytics and insights
Everbee: It has a dedicated “My Shop” section where you can see your own product, tag and overall shop analytics. Everbee lets you track metrics like total revenue, total sales and even has a built-in Etsy calculator.
Now, they have also added a new feature called “Shop Analyzer” where you can pick any shop and analyze it completely. However, you can’t see the total sales or revenue of a shop on the free plan. You can’t see the conversion rate and sales trend for a product listing either. Plus, Only 3 keywords are unlocked while analyzing a listing through the “Product Analytics.”
Listadum: Similar to Everbee, even Listadum also lets you see your overall shop analysis in your dashboard once you log in to your account. It shows you metrics like views, daily views, sales, revenue, conversion rate, favorites, favorite ratio and age, along with the engagement score. You can also see visualize your shop’s performance and identify your top performing products. It even has a free Etsy fee calculator to help you track every metric from revenue to net margin.
You can also analyze other shops and do thorough competitor research. Listadum lets you monitor the total sales, revenue and listings of any shop.
Keyword research
Everbee is primarily designed for keyword and trend research. It lets you analyze keywords based on metrics like search volume, keyword score and competition. You just need to type your target keyword in the search bar and it will show the overall score along with related keywords. However, it will show you the data for only 10 related keywords on the free plan.
Its Chrome extension also shows you the number of monthly searches when you search for a keyword on Etsy.
Listadum has a free keyword explorer that shows currently trending keywords on Etsy. The green highlighted keywords have less competition and you can use them to improve your SEO. Beyond this, you can search for any keyword and see a detailed analysis that includes estimated revenue, total listings using the keyword, average price of products using the keyword and even keyword difficulty.
Listadum’s Chrome extension doesn’t show the number of monthly searches for a product but instead shows a complete listing analysis that includes tags, SEO issues and total sales.
Listing optimization and editing
Everbee’s primary focus is on keyword research and offering e-mail marketing to Etsy sellers. It does not let you edit or optimize the listings in your account, even if you have a paid plan. However, you can research the keywords and manually update your tags and title.
One of the most well-renowned features of Listadum is its listing manager and editor. It analyzes your listings and helps you optimize them based on the Etsy Seller Handbook and e-commerce best practices.
Once you log in to your account, you can
- Bulk edit all of your listings’ product titles, descriptions, tags and more in one go.
- Get personalized recommendations for your store and each listing based on Etsy’s guidelines.
- Manage all your shops (and listings of each shop) from one place.
- Use templates and snippets to create new SEO-optimized listings.
In-built marketing options
Everbee: Does not have direct marketing or social media integration options. Everbee has an email marketing option though that lets you send 3000 e-mails to 250 subscribers on the free plan. But please know that you can’t use your Etsy customers’ e-mails until they have agreed to receiving promotional e-mails from you.
Listadum: It does not provide any e-mail marketing option but integrates with Pinterest to create pins directly from your account. You can create pins for up to 5 images per listing and even track views and clicks.
Chrome extension features
With Everbee, you have two options:
- You can go to their website and log in to your account to access all their features, from keyword research to product analytics.
- You can use your existing account and add the Everbee extension to your Chrome to access all the features directly on Etsy.
With Everbee’s Chrome extension, you can see monthly keyword searches directly while searching for any term on Etsy, access product analytics and do a quick shop analysis, too.
Now, coming to Listadum, you get both – a Listadum account on their website as well as a Chrome extension. You can manage your shop, bulk-edit your listings, promote your listings on Pinterest and even do the keyword research through the platform only. The Chrome extension lets you analyze a product on Etsy by showing the tags, SEO improvement suggestions and average sales.
However, you can’t edit your listings using the extension or do a shop analysis.
Pricing and Plans
Everbee has three tiers – free, growth and business. Let us break down each plan for you:
| Free | Growth | Business | |
|---|---|---|---|
| Pricing | $0 | $29.99/month$19.99 /monthBilled at $239/year | $99/month$69/monthBilled at $828/year |
| Keyword research | Upto 10 keywords only | Unlimited keywords with Keyword Score | Unlimited keywords with Keyword Score |
| Shops | Only 1 | Only 1 | Unlimited store connections |
| Advanced filters | Advanced filters available but you can only have 10 keyword searches. | Advanced filters available | Advanced filters available |
| Tag analyzer | Not available | Tag analyzer available | Tag analyzer available |
| E-mail marketing price | $0 | You will have to pay $20/month if paid monthly or$15 /monthBilled at $180/year | $40/month$30/monthBilled at $360/year |
| E-mail subscribers | It lets you send 3000 e-mails to 250 subscribers on the free plan. | It lets you send 12000 e-mails to 1000 subscribers/month. | It lets you send unlimited e-mails to 1000 subscribers/month. |
| Other e-mail marketing features | Provides 1 custom landing page and e-mail analytics. | Provides 1 custom landing page, e-mail templates, custom domain, workflow automation and forms, too. | Includes the same features as provided in the growth plan. |
Listadum only offers 2 plans – free and pro. Here is what each plain contains:
| Free | Pro | |
|---|---|---|
| Pricing | $0 | $15/month if paid monthly or $10/month if paid yearly |
| Keyword research | Allows you to do keyword research but you cannot see the related keywords. | Unlimited keyword research, related keywords, tags research and tag analysis. |
| Listing manager | Lets you monitor your shop performance, manage listings and improve based on weekly recommendations. | Same, you can manage all your listings and edit them easily. |
| Templates and snippets | You can have multiple listing templates and snippets to create listings faster. | Along with templates, you also get an AI helper to write descriptions and titles. |
| Teams | Doesn’t support teams. | You can invite people to your shop without giving them the credentials to access your shop directly from Etsy. |
| Multiple shop integrations | Allows you to integrate all your Etsy shops and manage them from one place without logging in and out on repeat. | Same, allows multiple shop integrations. |
| Bulk edit | Doesn’t let you bulk edit your listings. | Allows unlimited bulk edits across all your shops. |
| Restore from old listing | Doesn’t let your restore an old version of your listing. | Listadum keeps a backup of every listing, so you can make changes in your listings and restore from an old snapshot if you need to. |
| Marketing options | There are no options to promote your shop outside of Etsy on the free plan. | Lets you promote up to 5 pins per listing on Pinterest. |
Complete overview of Listadum and Everbee
| Everbee | Listadum | |
|---|---|---|
| Pricing | It has three plans -FreeGrowth: If paid monthly – $29.99/monthIf paid yearly – $19.99 /month (Billed at $239/year)BusinessIf paid monthly – $99/monthIf paid yearly – $69 /month (Billed at $828/year) | It has two plans -FreePro – $15/month if paid monthly or $10/month if paid yearly |
| Keyword research | It allows 10 keyword searches on the free plan and unlimited searches on the growth plan. | It allows tags + keyword research on the pro plan. The free plan does not have access to Keyword Explorer. |
| Listing management | Does not support listing management. | Lets you manage, monitor and optimize your listings even on the free plan. |
| Bulk editing listings | Doesn’t let you bulk edit your listings. | Lets you bulk edit your listings’ titles and descriptions on the pro plan. |
| Templates and snippets for listings | Has no templates and snippets option. | You can have multiple listing templates and snippets to create listings faster on the free plan. On the pro plan, you get templates, snippets and AI helper, too. |
| Multiple shop integration | Allows you to integrate multiple shops on the business plan. | Allows you to integrate all your Etsy shops and manage them from one place in both free and pro plans. |
| Chrome extension | It has a free Chrome extension. | Listadum has a free Chrome extension, too. |
| Competitor research and tracking | Lets you analyze competitor shops and their listings but can’t see the total sales or revenue of a shop on the free plan | Lets you analyze competitor shops and their listings to see their sales, revenue and views. |
| E-mail marketing | It supports e-mail marketing and lets you send 3000 e-mails to 250 subscribers on the free plan. | Has no e-mail marketing support. |
| Social media marketing | It has no social media marketing support. | Lets you promote up to 5 pins per listing on Pinterest on the pro plan. |
Who Should Use Everbee?
- Sellers focused on analyzing sales trends and competitor performance.
- Those who prefer making manual improvements with data-driven insights.
Who Should Use Listadum?
- Sellers who want to optimize listings directly and improve keyword performance.
- Those looking for integrated marketing solutions and listing quality analysis.
Hopefully, this guide has helped you understand both platforms, Everbee and Listadum, better!. If you have any questions, feel free to reach out to us in our Discord community, via chat, or by email.
Listadum is here to help you grow!
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